The shock of celebrity resurgence doesn't seem to wear off in our tabloids or entertainment magazines, especially if there's marriage, controversy, or enhancements involved.
Not to mention his work ethic! While the banks of Sicily or the Italian architecture might be their day to day, to those of us in North America it's more akin to fantasy land.
The spectacle aspect was huge though, and gave us reason to keep going back.
This Puerto Rican born boy-next-door hit it big as part of the Simon Cowell group Forever in Your Mind.